Reality TV star leads #PensionAttention campaign 2024
Pardon the Interruption
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Two large pensions and insurance associations have launched their latest #PensionAttention campaign, which this year is spearheaded by reality TV personality Gemma Collins. Collins takes the baton from Timmy Mallett to urge people to “pay your pension some attention”.
This year’s #PensionAttention campaign by the Pensions and Lifetime Savings Association and the Association of British Insurers – now in its third year – is called ‘Face Forward’. Collins can be seen in a video pretending to be advertising a facial cream before urging viewers to focus on a different ‘pot’ instead. Together with money commentator Iona Bain, she also offers tips on how to better prepare for retirement.
Chris Blackwood, spokesperson for the Pension Attention campaign, said: “Our research shows that many people aged 35-55 have started to think about physical ageing and taking steps to prevent it but many have not yet started planning financially for later life."
The research found that six in 10 (57%) Britons bought anti-ageing products in the last 12 months, such as moisturiser or anti-wrinkle cream, while just one in five (23%) organised their finances for later life.
He added: “As an industry, we have an important role to help UK adults engage in and understand their pensions and prepare for later life. By coming together – under a single umbrella – with a simple, bold and memorable campaign, we can build on the successes of the last two years and continue to increase saver engagement in pensions.”
The research found that six in 10 (57%) Britons bought anti-ageing products in the last 12 months, such as moisturiser or anti-wrinkle cream, while just one in five (23%) organised their finances for later life.
He added: “As an industry, we have an important role to help UK adults engage in and understand their pensions and prepare for later life. By coming together – under a single umbrella – with a simple, bold and memorable campaign, we can build on the successes of the last two years and continue to increase saver engagement in pensions.”
Pensions minister Emma Reynolds said: “Everyone should feel confident about their retirement. That’s why I’m excited to support this Pension Attention campaign, as the sooner you act on your pension, the more positive the outcome in retirement."
Reynolds said that more than 22m workers are now saving into a pension. "But it’s vital that people know how much they have saved to plan for a better future.”
Reynolds said that more than 22m workers are now saving into a pension. "But it’s vital that people know how much they have saved to plan for a better future.”
The campaign has the support of Aviva, Fidelity, Legal & General, NatWest Cushon, Nest, Now Pensions, the People’s Pension, Pru, Royal London, Scottish Widows, Smart Pension and Standard Life.
“While savers themselves need to take a more active interest in their pension preparedness, as an industry we must work closely with government, savers, and employers to ensure we have a pension system that benefits as many people as possible,” said Now’s chief commercial officer Eleanor Levy.
“We welcome the government’s announcement of a part two to its pension review which will tackle the question of what adequate saving looks like. This will be essential for the development of a much needed roadmap on the future of auto-enrolment, to better enable the pensions system as a whole to meet the needs of all future retirees, and also help people to understand the impact of their expenditure and saving trade-offs.”
Will this government increase minimum auto-enrolment contributions?
