Andy Lopata: How to use LinkedIn as a Referral Tool

LinkedIn now has over 400 million registered members globally with an average of 2 new professional members signing up per second. A lot of us use LinkedIn to reconnect with old colleagues and scout for potential new business and referrals. But, do we truly understand how to use it effectively?

This workshop will demonstrate how to generate new business and referrals on LinkedIn and how best to bring your trusted network together. We will cover:

How to put together an effective profile to attract key prospects;
Who you should and shouldn’t connect to;
How to raise your profile and connect with key influencers in your prospects’ industries;
The difference a good testimonial can make, and what it should say;
How to search for key connections through your existing network;
How to ask for referrals through LinkedIn;

Spaces are strictly limited

Please register your place today and join us for this great workshop.

Speakers

Andy Lopata
Labelled ‘one of Europe’s leading business networking strategists’ by The Financial Times, Andy Lopata was called a “true master of networking” by The Independent. The author of three books on networking,
Andy is a regular blogger for The Huffington Post as well as being quoted in national press, both in the UK and overseas. Andy is a Fellow and a former vice-president of the Professional Speaking Association.