The SOFI App – Keeping it Simple
Pardon the Interruption
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In these posts, I often focus on the benefits of SOFI – laying out the payoff for engagement. But it’s really as important to talk about the other side of the equation: that you don’t need to expend great effort to access the benefits. With this insight in mind, simplicity and ease of use were front and centre when we built the SOFI app.
In concrete terms, once you open the SOFI app, it’s a three-step process –
· Record
· Save
· Upload
That’s it. We wanted to create an app that is seamless to navigate and utilise without getting overwhelmed. Serving this human need for ease is central to driving the change we want to see.
Personally I use the SOFI app every day to record in person and hybrid meeting that I’m attending. And when I’m on Teams, I use the SOFI Teams app. Both shaped with effortless use in mind.
The best technology solutions are intuitive, clear, and solve a problem. With SOFI, we are reimagining the meeting – letting people focus on the human to human aspect of a meeting. To see how easy it is for yourself, go to the App store, download the App, and start using SOFI today.
