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At mallowstreet, we are often asked how we do so much with such a small team. The answer is simple – we look to see where we can use technology to save time.
Take meetings. An incredibly important part of our jobs, but they take up a lot of time. After a meeting, once you think about and distil the key points, write up the notes, circulate action points, update the CRM – the process takes about 30 minutes. If you have 15 meetings a week, that is nearly 8 hours dedicated to follow-up – or, an additional day in the week.
Our team has been using SOFI – mallowstreet’s bespoke AI tool – to record their meetings and then circulate the summaries internally and with clients. We’ve found it gives us the time to really think about next steps and focus on relationship-building, and it is giving us time back in our day – every day.
See what we are up to. SOFI does a whole lot more – as a practical application of AI to our industry, it is designed to not only save time, but also to help check your messaging, measure performance, improve delivery and capture questions.
