The follow-up deficit
Pardon the Interruption
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I think almost everyone I know has faced this. A week full of client meetings, internal working groups, trying to deliver your ‘work’, and then suddenly it is Friday – and a lot of what you’ve promised to do from those meetings remains firmly on the to-do list.
This is a near universal observation. Personally, I sometimes steal time from my evenings, or my weekends, or even worse – I don’t do the follow-up, and it rolls into the following week. At mallowstreet, we call this the ‘follow-up deficit’.
Have you ever experienced this?
If you haven’t – stop reading right now and please email me immediately and let me know your secret. I’d love to learn from you. For everyone else, read on, we have a solution – SOFI: our AI tool designed to save time, check messaging, improve delivery, monitor performance and capture questions.
Simply record your meeting and upload to SOFI. By the time you are at your desk, you will have a summary of the meeting and the key points you discussed. I send everyone who I was in the meeting with a snapshot of the summary – which not only demonstrates the power of SOFI, but saves me (and crucially, the client) time. We both get a nicely written, objective call report.
Because I know this is one thing SOFI does for me, I’m able to actively listen in my meeting now, and really reflect on the conversation in a different way. I’m using my time to problem-solve for the client, not panic about how am I going to do the follow-up and get everything done.
It is pretty liberating. If you want to give SOFI a try, drop me a line. Have a great week.
