Speakers
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Martha Reyes Research Analyst —Fidelity Digital Assets
Martha joined Fidelity Digital Assets® in 2024 as a Research Analyst based in the UK. She produces thought leadership content and collaborates with sales and marketing teams to deliver high-quality educational resources for clients.
Martha brings nearly 20 years of experience from major investment banks and global asset managers, where she specialised in institutional equity sales and managed Emerging Markets equity funds. She has deep expertise in fundamental equity analysis across diverse industries and regions. She holds an MBA with a focus on blockchain technology and data analysis and studied at Columbia University’s School of International and Public Affairs. Martha also contributes to The Digital Economy Initiative, conducting research on digital assets and public policy.
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Giselle Lai Associate Investment Director, Digital Assets— Fidelity International
Giselle is an Associate Investment Director of Digital Assets at Fidelity International, where she has been supporting the firm's digital assets strategy from crypto solutions to tokenisation since 2022. Giselle drives client engagement in digital assets and support the distribution of Fidelity digital assets solutions globally. Additionally, she actively contributes to the development of educational content and research in the field of digital assets.
Giselle has a strong passion for emerging technologies. Since 2018, she has been actively engaged in the digital assets space. She holds a Master of Science in Blockchain and Digital Currency from the University of Nicosia and is an active member of the Web3 Women association. In addition, she serves as a guest lecturer for a digital assets course at the University of Hong Kong.
Prior to her current role, Giselle was an Associate Investment Director in the Asian Fixed Income team, specialising in Asian Investment Grade and China bonds markets. She led the day-to-day product responsibilities for the Asian Investment Grade franchises, including investor communications, client engagement, and portfolio manager support.
Giselle joined Fidelity as a graduate associate and gained experience across various areas, including Multi Asset Investment Directing, Institutional Business & Consultant Relations, Digital Solutions, and Intermediary Sales in both Hong Kong and Singapore.
She holds a BSc degree in Economics and Finance from the University of Hong Kong and is a CFA and CAIA charterholder.
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Marina Baudéan Director, Business Development — Fidelity Digital Assets
Marina joined Fidelity Digital Assets® in November 2024 as part of the Business Development team. Previously head of distribution at 21Shares, she expanded digital asset access in France, Belgium, and Luxembourg. With over 15 years at Barclays, she helped develop the BARX trading platform.
Marina began her career at Tradeweb in 2000 and holds a master’s in Business Administration, majoring in Entrepreneurship, from ISC Paris.
